Huggies Free to Be

Ogilvy Singapore commissioned Cirkus to produce this epic Huggies Free to Be spot. 

Cirkus set out to create a tactile naive cut-out world as per the below style frame that we submitted at pitch stage.Untitled1This team really got stuck into this project and we ended up using every animation technique under the sun which gives it the lovely hand-made feel. The spot won 1 gold for Best Direction and 1 gold for Best Animation at the Singapore Creative Circle Awards. It also won a Bronze at the Axis Awards 2009 for Visual Craft.huggies6huggieshuggies10   Cirkus Team:Animation Director: Christian Greet, Phil James, Timo Lenton 3D Animation: Micheal Blythe, Chris Lyne, Jared Toth, Layne Howe, Chris Maguren, Dale Hobson 2D Animation: Dylan Coburn, Rodney Selby, Chris Carew Illustrator: Simon Spilsbury Producer: Viktoria FortuneAgency: Ogilvy & Mather Singapore Creative Directors: Eugene Cheong, Stuart Mills Copywriter: Eugene Cheong Art Director: Stuart Mills Account Service: Yanti Sujatna, Sariyanti Sannie, Liang Shumin Agency Producer: Wan Shafie, Scott McBurnieAudio: The Gunnery Singapore Audio Producer: Azmi Jaffar Sound Engineer: Evan Roberts Music Arranger: Ben RosenClient: Kimberley Clarke Marketing Director: Arthur Law Marketing Manager: Jeanette Tan  
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