This humourous Ikea spot directed by Reuben Sutherland features salesman Stig to advertise the huge Ikea range and the opening of a massive new Sydney Store @ Homebush Bay Drive.
What a great script by BMF’s Creative team of Richard Morgan and Simon Langley. Director Reuben Sutherland nailed the pitch and job pretty much with idea and the below style frame of how to assemble Stig. Thanks to the tongue in cheek script it was a joy to make the retail section work within the style.
Director: Reuben Sutherland
Typography/Illustration: Reuben Sutherland, James Hutchinson
Animation: Reuben Sutherland, Paul Scott-James, Scott Wilkinson, Ned Wenlock, Paul Carter, James Hutchinson
Producer: Marko Klijn
Agency: BMF Advertising Sydney
Art Director: Simon Langley
Copywriter: Richard Morgan
Agency Producer: Mandy Payne
Music/Soundtrack: Barry Stewart @ Wharf Studios