NSCS "Take A Moment. Take A Look."

NSCS "Take A Moment. Take A Look."

Encore for NSCS! Hogarth & Ogilvy and Singapore’s NSCS enlisted Cirkus’ eyeballs once again to perform in 3 additional fully character animated films. Continuing on from 2016’s ‘Spot it. Stop It’ campaign, this time NSCS encourages Singaporeans to ‘Take a Moment. Take a Look’. Human Cannonball Romain Borrel raised the bar and pushed the Cirkus troupe to craft spots featuring even more characters and environments to convey that an emergency requires awareness and vigilance. This BIG show required many Cirkus performers to create the environments and many character passes, whilst maintaining the high quality renders to create the campaign’s colourful and tactile style.In all of these spots – with each featuring a busy MRT station, a K-Pop concert and an office – the Eyeball characters evaluate what they would do in an emergency. Despite a serious message the Agency and Cirkus team managed for the spots to have lots of humour. We have introduced characters such as Exit Man into the fold for ‘Safety Train-ing’ and the K-Pop band in ‘Eye Opener’; we also brought back Kiasu Auntie for some slapstick moments in “No Frills Drill”. Thanks again to the H&O team for bringing us on board – this has been so much fun to work on! You can watch all three films below – enjoy!

Cirkus TeamAnimation Director: Romain Borrel Storyboarding & Design: Anna Lee, Rebecca Tan Modelling & Texturing: James Turnbull, Sam Wheldon, Courtney White, Ajinkya Rajbhoj Rigging: Shuo (Tim) Liu, Sam Wheldon, Richard Maegaki 2D Animation: Ty Jepsen 3D Animation: Joon Seok Yoon, Shuo (Tim) Liu, Brett Tunnicliff, Mauricio Bartok, Brenda Casillas, Grace Hertatri, Bruno Etchepare Lighting & Rendering: James Turnbull, Sam Wheldon, Courtney White, Grace Hertatri Producer: Puteri Raja AriffHogarth & Ogilvy Singapore TeamExecutive Creative Director: Shayne Pooley Head of Art: AikLeng Tan Head of Copy: Nicholas Cocks Senior TV Producer: Sharon Leong Project Manager: Tengku NikmanOgilvy Engage, Ogilvy Public Relations, SingaporeMichelle Li Liyana Soh Claudio Chock Xiaoqi Heng Lins Khoo
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