Icon Agency and Sustainability Victoria commissioned Cirkus to visualise how recycling electronic waste can make the world a better place.
Icon’s creative team of Ed Bechervaise and Rod Clausen wrote several call-to-action scripts highlighting the many e-waste items belonging to Victorians, which from July 1st 2019 will need to be recycled rather than tossed into landfill. The creative called for looking beyond what we see to discover what can be used at nanoscale.
Juggler Christian Greet and the Cirkus team created a hero family and shrunk the kids (and parents) for a grand, eye-popping spectacle. The family journeys through a truly epic E-Waste environment that showcases a better future, where our good stuff is recycled and bad stuff is disposed of appropriately.
We then repurposed the master film to create shorter 30”, 20” and 6” spots, going across online, TV and cinema, as well as a print campaign.
Phase 1 of the campaign has now been launched to give Victorians a heads up on what’s to come, with Phases 2 and 3 of the campaign rolling out in 2019.
Animation Director: Christian Greet
Storyboarding: Wei Kit Yoon, Jasmin Ng
2D Design: Gabriel Romero
3D: Chris Lyne, James Turnbull, Matthew Tan, Roman Yurovskiy, Courtney White, Albert Zhang, Kevin Beckers, Greg Smith
Rigging: Shuo Liu, Wei Kit Yoon, Richard Maegaki
Animation: Joon Seok Yoon, Shuo Liu, Wei Kit Yoon, Brett Tunnicliff
Producer: Puteri Raja Ariff
Ringmaster: Marko Klijn
Music Composition & Sound Design: The Sound Room
Agency – Icon Agency
Creative Director – Ed Bechervaise
Creative Director – Rod Clausen
Senior Account Director (Amplification) – Hazel Tiernan
Senior Account Manager – Joanna Raine
Social and Media Manager – Fiona Millar
Senior Designer – Luke Matthews
Senior Designer – Nana Derkyi
Studio Manager – Mark Oriondo
Producer – Naomi Mendoza
Client – Sustainability Victoria
Campaign Lead, Social Change & Engagement – Kellie Watson
Campaign Advisor, Social Change & Engagement – Rennae Christensen