We tamed a lion for Dutch furniture company Leolux’s latest campaign. After watching countless videos of the way lions move, we animated this to chase after and stalk its “prey”, before leaping onto a piece of Leolux furniture. The team at Blahblahism Amsterdam also took the lion for a walkabout in Amsterdam, using a projector to cast the animation against empty spaces/walls.

And below are a few pictures of the animation playing in Amsterdam, Rotterdam and Eindhoven.

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