The Cirkus troupe has been beavering away on a fun and clever campaign for Rosemary Health, an on-line Australian health brand.
In place of the health sector’s typical staid marketing featuring doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful claymation-style campaign that includes films, digital, website, social, and out-of-home.
Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick” banging out a catchy indie rock tune with cheeky lyrics describing the benefits of online care (“Doctors without the waiting rooms”, “Pills without the eye-popping bills”, “Repeat prescriptions from our pharmacists unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better”.
Check out the full video and behind the scenes making of video below.
Animation Director: Christian Greet
Storyboarding and design: Amber Edwards
3D Modelling & Texturing: James Turnbull, Phil James, Audee Halim and James Hyun
Rigging: : BFX CGI Ambar Nair, Arpan Biswas Ben Traje, Tapas Basu and Laurent Mercereau
3D Animation: Joon Seok Yoon, Tim Shuo Li, Bruno Etchepare, Amber Edwards
Lighting & Rendering: Christian Greet
Compositing: Christian Greet
Producer: Audee Halim
Co-founder and CCO Steve Jackson & Co-founder and CCO Andy DiLallo
Creative Director Grant McAloon
Head of Design: Ramon Rodriguez
Managing Director: Hazelle Klonhammer
Head of production: Monique Pardavi
Strategist: Catherine King
Head of Marketing – Sara Lim
CEO, Co-founder – Roman Bonjean
Music & Sound – Squeak E. Clean Studios
Music Composition: Scott Langley
Sound Design & Mix: Simon Lister
Music Producer: Karla Henwood