It’s Okay To Reach Out

It’s Okay to reach out – health promotion board singapore &  freeflow

Cirkus worked with Freeflow Productions & Prodigious Singapore to produce this touching campaign for mental health awareness.

Live action characters are accompanied by beautifully realistic furry monsters representing various mental health issues in a gentle and affecting way.

We may feel worried, stressed and sad at times. And when we do, it’s OKAY to reach out to our family, close friends, or even to a healthcare professional for support. Because we are not alone. #itsokaytoreachout

CIRKUS

Animation Director: Christian Greet

Storyboarding and design: Amber Edwards

3D Modelling & Texturing: James Turnbull, Phil James, Audee Halim and James Hyun

Rigging: : BFX CGI Ambar Nair, Arpan Biswas Ben Traje, Tapas Basu and Laurent Mercereau

3D Animation: Joon Seok Yoon, Tim Shuo Li, Bruno Etchepare, Amber Edwards

Lighting & Rendering: Christian Greet

Compositing: Christian Greet

Producer: Audee Halim

 

LIVE ACTION PRODUCTION: FREEFLOW PRODUCTIONS SINGAPORE

Director: Peggy Goh 
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin
DOP: Alan Yap
Art Director: Wyna Koh
Post Production: Freeflow Post
Audio Post: Pitch Audio + Magic

 

AGENCY: PRODIGIOUS SINGAPORE

Chief Creative Officer: Jennie Morris

Creative Director: Chong Wei Cong

Creative Director: Claudia Ribeiro

Producer: Audrey Yap

Business Director: Joyce Wong

Snr Account Director: Michelle Tan

 

Clients: Health Promotion Board SG

 

CLIENT: HEALTH PROMOTION BOARD SINGAPORE