Standard Chartered Bank
Six Toes, TBWA\Singapore and Cirkus conjure up the greatest pinball machine on earth for Standard Chartered Bank!
Six Toes and TBWA\Singapore commissioned us to build a real Standard Chartered Bank Pinball machine to convey that with SCB’s newest credit card, unlimited cashbacks can be enjoyed. Following the script and board of TBWA’s creative team, the pinball hits and activates varying amounts of cashback in the travel, shopping and dining areas. The pinball gathers points before the targets reset and get ready to play again since the cashback is unlimited!
We had to ask ourselves: how would a craftsman design and build this gadget?
Although very much tempted to do another Airbnb, we were limited by a 4 week production turnaround so decided to create this contraption in 3D.
The challenge at hand was figuring out how to make it not shiny but real, requiring a lot of attention in the look development.
In true Cirkus style, Juggler Christian Greet and Human Cannonball Romain Borrel chose to make the device “not the same”.
First off, the illustration team determined the machine’s layout, mechanisms and design. By approaching the project this way 3D modelling was minimized and, more importantly, ensured we see the quirky human hand present in this labour of love.
Round of applause for the CGI department who created the handcrafted look in texturing, lighting and rendering.
Stellar performance all around from:
Directors: Christian Greet, Romain Borrel
Design & Illustration: Anna Lee, Rebecca Tan, Lynn Choi
Modelling & Texturing: Chris Lyne, James Turnbull, Mahesh Dammoju, Courtney White, Christopher Yong, Yikai Ma, Matthew Tan
Animation: Joon Seok Yoon
Lighting & Rendering: Chris Lyne, James Turnbull, Mahesh Dammoju
Producer: Puteri Raja Ariff
Executive Producer: Marko Klijn
TBWA\Singapore & SixToes
Executive Creative Director: Hagan de Villiers
Creative Director: John Sheterline, Warren Quan
Art Director: Alan Choong
Copywriter: Wendy Aw
Agency Producer: Joelle Goh
Account Director: Christabel Fernandes
Account Manager: Tan Sue May
Account Executive: Eu Chuan Then
Sixtoes Producer: Haydn Evans