Cirkus, Ogilvy UK and Annex Films conjure up Snuggle Bear for one more performance!
Last winter, Ogilvy UK approached us to bring the cuddly face of the Snuggle brand to life once again.
This film, Yumos Mystic, was created for the Turkish market to promote the Yumos Perfumes Deluxe product. It was shot on location at Nonsuch Mansion in Surrey by Annex Films, led by Director Fatima Andrade Koehler.
The film’s heroine journeys through the mansion, following the trail of fragrant petals to its source – Snuggle Bear!
Using an existing model of the Snuggle Bear, we updated his fur to improve on his softness and ensured to inject plenty of his cute and cheeky personality into the animation.
Curtains up for –
Animation Director & 3D/Compositing: Christian Greet
Animation: Joon Seok Yoon, Mauricio Bartok
Additional Modelling & Texturing: Romane Faure
Additional Rendering: Roman Yurovskiy
Additional Compositing: Romain Borrel
Producer: Puteri Raja Ariff
Agency: Ogilvy United Kingdom
Creative Director: Johnny Watters
Art Director: Joseph Paul
Copywriter: Joanna Osborne
TV Producer: Thea Slevin
Global Business Partner: Alex Canthal
Global Account Manager: Audrey Pirot
Production Company: Annex Films
Director: Fatima Andrade Koehler
Producer: Hans Elias