Cirkus jugglesChristmas baublesfor Hogarth& MarinaBay Sands!
‘Tis the season! Or so it became when the Hogarth Singapore team approached us to create a layout of realistic and luxurious 3D items that would make up the silhouette of the iconic Marina Bay Sands building. The team – led by Daredevil Chris Lyne – set out to 3D model and texture each and every one of the items. Given the brief and high resolution we were working to, no shortcuts were allowed! In the end, we produced two print stills as well as a series of spots that will play out online and OOH in Singapore as well as Indonesia, Australia and Vietnam.
Special thanks to our friends at Chillbox Creative for helping us out with filming some hands and beautiful gift boxes for the video components!
Direction & Layout – Chris Lyne
3D Modelling & Texturing – Jake Tuck, Joanna Szczepanska, James Turnbull, Kevin Beckers
Compositing – Oliver Faldo
Producer – Puteri Raja Ariff
Live Action Elements – Chillbox Creative
Music & Sound Design: The Sound Room
Agency: Hogarth Singapore
Creative Team – Shayne Pooley, Joe Tan, Crystal Chin
Producer – Ann May Chua, Josephine Pang
Account Director – Keith Koh