We love intricately detailed craft and were delighted when Hogarth Singapore asked us to create a series of key visuals for Changi Airport Group. The brief was to create realistic-looking wooden carved doors, each representing Chinese destinations that you can now fly to from Changi Airport – every door opening up to a new adventure.
Using initial layouts from the creative team at Hogarth, we began the process by illustrating the featured attractions, monuments, locations, etc., and once all parties were happy with the layout, our 3D team – lead by Daredevil Chris Lyne – modelled and textured the various elements to look as if someone painstakingly carved it all out of wood.
Direction & Layout – Chris Lyne Illustration – Emma Southey-Ray 3D Modelling & Texturing – Jake Tuck, Joanna Szczepanska, Nicole Wong Producer – Puteri Raja Ariff
Agency: Hogarth Singapore Creative Team – Loo Yong Ping, Elrid Carvalho, Dinie Fahmie, Sow Jengyi Account Management – Nathanael Ps, Aryani Kamaludin Agency Producer – Josephine Pang