Taking To The Road With Subaru

Cirkus takes to the road for this cool new Subaru campaign for Dentsu New Zealand.

The Cirkus team created 3 fun and visually arresting spots for this online campaign for the iconic Subaru brand recently by combining realistic 3D elements with stylised 2D elements in a fresh and intriguing way.

The viewer can follow these cool cars on their journeys and watch them being taken through their paces – in a variety of unique and challenging New Zealand conditions.  Watch-out for some cool local critters and kiwiana landmarks along the way!

Check out the behind the scenes making of video below too!

Cirkus –

Animation Director: Christian Greet
2D Design and storyboarding: Amber Edwards
3D Modelling & Texturing: James Turnbull, Audee Halim
3D Animation: Joon Seok Yoon
Lighting & Rendering: James Turnbull, Christian Greet, Audee Halim
Compositing: Christian Greet, Audee Halim
Producer:  Audee Halim / Marshall Smith

Agency – Dentsu New Zealand

Creative Director and graphic design : Rob Longuet-Higgins

Production team : Phil Newman and Emilia Robertson-Mccoy