ALPENLIEBE JELLY: An Exciting Treasure!

BBH contacted us to organise a treasure hunt for Alpenliebe’s Alpi the Puppet and his new friend Bunny in an all new, fully 3D animated spot. This project required designing and building a new 3D look for both the characters and environments.

Following the script and brief, we set out to to design both characters and environment.

Curtain’s up for Animation Director and Human Cannonball Romain Borrel, and Illustrator Rubberman Gabriel Romero. Working with the approved illustrations gave the 3D modelling and texturing team a great overview of the required mood and style.

1. Concept art

Environment Concept Art

Next up – we created some 3D style frames using the 3D characters, some of the 2D environment art and some 3D stand in elements that gave the client an idea on how this could look. Each campaign needs an x factor and for the Jelly Hunt spot we put some special care into the trees, the trunk and the alpine meadow which make up the bulk of the environment.

2. Styleframes

Style Frame 1 – Alpi and Bunny running through open field

Style Frame 2 – Bunny running through hollow log

With the storyboard and 2D animatic approved, we moved onto create a 3D animatic. Over the following 6 weeks, we developed animation as well as populated the scene with the right 3D assets and developed the total look for the spot.