Bia Amstel – A Grand Splash of Liquid Lions

Cirkus and Dentsu make a splash with Amstel

The team at Aegis Dentsu HCMC commissioned us to animate two Worldwide Dutch-brand Amstel Beer lions – that’s right, liquid lions!
Jester Joon Seok Yoon stepped up to be the lion tamer for this show, animating the 3D lions running and colliding with one another to form the Amstel bottle. The technical challenge here was the liquid animation and particles which was expertly directed by Daredevil Chris Lyne.

Agency – Dentsu Aegis:
Creative Director: Rajib Gupta
Chief Integration Officer: Siddarth Malhotra
Senior Account Executive: Nguyen Duc Tai
Account Director: Giang Ha
Executive Producer: Nguyen Thi Hong Lan
Cirkus –
Animation Director, 3D Layout: Daredevil Chris Lyne
Animation: Joon Seok Yoon, Wei Kit Yoon
Liquid Simulation: Chris Lyne, Adam Beattie
Rendering, 3D Modelling & Texturing: Chris Lyne, James Turnbull
Producer: Puteri Raja Ariff
Executive Producer: Marko Klijn
Audio – The Sound Room:
Marshall Smith, Tom Fox

The animation company where the imagination takes centre stage.