Cirkus stages small beautiful moments for Ayala Malls
MRM/ McCann and Film Pabrika briefed us to create the timeless magic that can be experienced when visiting one of the many Ayala Malls. Yes, “Mall Life” is a thing in the Philippines and Ayala offers up so much that friends and family alike spend much of their free time in these well appointed shopping centres.
The Cirkus team set out to create an amazing world suspended in time, building a miniature set featuring scenes that are reminiscent of moments experienced at Ayala Malls. The film shows the small but valuable moments in life like watching a movie, a walk in the park and enjoying wonderful music. The intimate, tactile miniatures and setting help capture the innocence of these seemingly simple propositions.
and there's a christmas film too!
The whole set is created mostly by hand, but some CGI set extensions and floating elements were added in post. The miniature characters, were in fact adapted from real people through the magic process of photogrammetry. People, dressed in the clothes you see on the characters, were 3D scanned to create CGI models. These CGI versions of our human talent were then modified to ensure they had Filipino features (with some wardrobe adjustments as required) before being sent off to the 3D printers.
Watch our 'making of' film for all to be revealed!
Curtains up for:
Production – Cirkus Director: Christian Greet 3D Modelling & Texturing: Kevin Beckers, Remy Dupont, Joanna Szczepanska, James Baldwin Modelmaking & Set Building: Norman Yeend, Warren Barnard, Joon Seok Yoon, Wei Kit Yoon, Emma Southey-Ray, Abbey Cowan, Darya Krasnoselska. James Baldwin Filming: Christian Greet, Joon Seok Yoon, Wei Kit Yoon Post Production / Compositing: Oliver Faldo, James Turnbull, Chris Lyne, Jake Tuck, Romain Borrel, Joon Seok Yoon, Emma Southey-Ray, Wei Kit Yoon, Yilin Wang, Pix Rock VFX Making Of: Joon Seok Yoon, Dan Lutterman Producer: Viktoria Fortune, Puteri Raja Ariff Executive Producer: Marko Klijn
Special thanks to the team who helped us pull together the 3D printed models – 3dfy.me (scanning, model prep) & Victoria University (printing), Amanda Jane Robinson (wardrobe buyer/stand-by) and our wonderful talent (Jenny Craig, Lucia Greet, Tess Bos, Bo Klijn, Marshall Smith, Emma Southey-Ray and Elvis Murnane).
Production (Philippines) – Film Pabrika Director: Joel Limchoc Executive Producer: Jing Lopez Line Producer: Lei Villena
Agency – MRM//McCann Associate Creative Director/Copywriter: Fran Palines Art Director: Karen Francisco Chief Creative Officer: Joe Dy Creative Director: Maan Bautista Account Management: Rache Rayos, Nannah Labayen, Darrianne Reyes Chief Experience Officer: Manny Fernando
Producer – Just Add Water Leo Mercado
Audio – Hit Productions Arranger: Arnold Buena Audio Engineers: Topet Concepcion, Eddie Boy Vargas
Advertiser – Ayala Malls President: Jennylle S. Tupaz Marketing Director: Eunice Velasco Digital Marketing Head: Ernest Valencia Consumer Engagement Marketing Head: Tin Yabao Digital Marketing Assoc Manager: Joann Sy Digital Marketing Assoc Manager: Steven Cruz
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