Discoveries and Tests in Comfort Lab – Q
“The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny…’” – Isaac Asimov
For this Unilever laundry-product brand, Comfort, Cirkus was set the task to bring to life a new Comfort world encompassing a fresh personality, Comfort Scientist Extraordinaire “Q”.
Creative and Art Director Kevin Geeves of Ogilvy Singapore came up with the concept of a James Bond-inspired “mad” scientist testing the brand new “Molto All-in-One” product. Cirkus built the characters to fill this immersive laboratory all in 3D, consistently following the fabric-esque style on all grounds!
As Q visits the various Comfort testing stations, his gorgeous assistant diligently takes note of the test results. This is Comfort’s very own Manhattan project!
The lab environment is HUGE to accommodate the ground-breaking research required to get all of Comfort’s Benefits into just 1 bottle!
