Reaching New Teachers – Clay-Mation Campaign For ECDA Singapore
Meet Jenny in this new ecda vcf spot!
This beautiful and poignant 60 second 3D animated commercial was created by the Cirkus team as a call to action for ECDA VCF 2021 (Early Childhood Development Agency‘s Virtual Career Fair) by use of a whimsical 3D clay-mation style, whereby we imitate stop-motion animation digitally.
In this dream-like spot, we follow a young Jenny’s journey from her childhood dream of being a teacher to eventually following her passion and her dreams. This was a complex story to be told in a short space of time – and without the use of any dialogue. A huge amount of detailed work went into creating all the various scenes – including a lovingly created cat, goldfish and other kids and characters. By creatively mashing up different textures for the models, there is an added scrapbook-diorama feel that ties in with live-action Jenny at the end of the spot.
The original orchestral musical score works with the animation to build the emotional arc of the story and develops along with our lead character’s magical journey to the classroom.
Check out the behind the scenes video as well below to see how this delightful project was made.
Animation Director: Christian Greet 2D Design and storyboarding: Amber Edwards 3D Modelling & Texturing: James Turnbull, Joanna Szczepanska, Tarun Vissamsetti Animation: Joon Seok Yoon, Shuo Liu Lighting & Rendering: Christian Greet Compositing: Christian Greet, Audee Halim Music & Sound: Marshall Smith & Tom Fox Producer: Audee Halim / Marshall Smith