Claymated Indie Band ‘Fully Sick’ Feature, New Sydney-Based Health Campaign!

Cirkus and Milk + Honey United conjure up A Fully Sick campaign for Rosemary Health Australia

The Cirkus troupe has been beavering away on a fun and clever CG clay-mated launch campaign for the brand new Rosemary Health, an online Sydney-based Australian health brand. Featuring a brand new trio of characters forming the band “Fully Sick”, audiences rock to a new anthem singing out the various services provided by Rosemary. 
In place of the health sector’s typical staid marketing of doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful stop-motion-style campaign that includes films, digital, website, social, and out-of-home.
Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick” banging out a catchy indie rock tune with cheeky lyrics describing the benefits of online care (“Doctors without the waiting rooms”, “Pills without the eye-popping bills”, “Repeat prescriptions from our pharmacists unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better”. 
Check out the full music video below!
From 2D Concepts to 3D Renders
Rosemary Health 2D concept art lineup Rosemary Health 3D CGI clay concept art lineup
The "Making of" Video Below:

Read more here!



Cirkus Team –
Animation Director: Christian Greet
Storyboarding and design: Amber Edwards
3D Modelling & Texturing: James Turnbull, Phil James, Audee Halim and James Hyun
Rigging: : BFX CGI Ambar Nair, Arpan Biswas Ben Traje, Tapas Basu and Laurent Mercereau
3D Animation: Joon Seok Yoon, Tim Shuo Li, Bruno Etchepare, Amber Edwards
Lighting & Rendering: Christian Greet
Compositing: Christian Greet
Producer: Audee Halim
Agency: Milk + Honey United  
Co-founder and CCO Steve Jackson & Co-founder and CCO Andy DiLallo
Creative Director Grant McAloon
Head of Design: Ramon Rodriguez
Managing Director: Hazelle Klonhammer
Head of production: Monique Pardavi
Strategist: Catherine King
Client: Rosemary Health
Head of Marketing – Sara Lim
CEO, Co-founder – Roman Bonjean
Music & Sound – Squeak E. Clean Studios
Music Composition: Scott Langley
Sound Design & Mix: Simon Lister
Music Producer: Karla Henwood