Cirkus and Milk + Honey United conjure up A Fully Sick campaign for Rosemary Health Australia

The Cirkus troupe has been beavering away on a fun and clever CG clay-mated launch campaign for the brand new Rosemary Health, an online Sydney-based Australian health brand. Featuring a brand new trio of characters forming the band “Fully Sick”, audiences rock to a new anthem singing out the various services provided by Rosemary. 

In place of the health sector’s typical staid marketing of doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful stop-motion-style campaign that includes films, digital, website, social, and out-of-home.

Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick” banging out a catchy indie rock tune with cheeky lyrics describing the benefits of online care (“Doctors without the waiting rooms”, “Pills without the eye-popping bills”, “Repeat prescriptions from our pharmacists unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better”. 

Check out the full music video below!