Fully sick!

Cirkus and Milk + Honey United conjure up A Fully Sick campaign for Rosemary Health Australia

The Cirkus troupe has been beavering away on a fun and clever campaign for Rosemary Health, an on-line Australian health brand. 

In place of the health sector’s typical staid marketing featuring doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful claymation-style campaign that includes films, digital, website, social, and out-of-home.

Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick” banging out a catchy indie rock tune with cheeky lyrics describing the benefits of online care (“Doctors without the waiting rooms”, “Pills without the eye-popping bills”, “Repeat prescriptions from our pharmacists unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better”.

Check out the full video and behind the scenes making of video below.