For this spot, animation director Christian Greet, in conjunction with executive producer Rob Steele and the In Motion production team, beautifully captured Rainger & Rolfe ECD Kelly Putter’s idea, of a bioluminescent fish racing through town chasing the all-new Honda CR-V.
This premise, assisted with full control of camera movements, with a little CGI help, allows for an interaction like no other – a highspeed contest through night time Auckland, flashing city lights, and colourful glowing trails – a beautiful pairing from the dynamic duo: CGI x live-action. The background plates were shot within two nights as Christian and the In Motion team took to the main streets of Auckland and the Harbour Bridge. The CGI car and neon fish were then composited onto these plates.
To animate the ethereal other-worldly fish, the team dug up the ol’ CG chest for a reliable classic trick – cloth simulations. The addition of this and glowing textures, around a realistically modelled car model, resulted in the final spot – Honda: Dream Bigger