A Child’s Imagination – McDonald’s Happy Meal Indonesia
This 30 sec spot for McDonald’s introduces the new Happy Meal box to Indonesian kids.
We created this TVC in collaboration with Leo Burnett Indonesia and Nayfosindo Production house. The initial brief was to take the Happy Meal box through different scenarios from the perspective of a child’s imagination. The look was a mix of 3D and 2D cut out which was right up our alley and Cirkus Director, Human Cannonball Romain Borrell revisited his childhood years with this illustrated kids drawings of playful environments. Great quirky animation passes from our own Joonseok Yoon and Mime Priyan Jayamaha and the icing on the cake with the compositing from firebreather Sandesh Codhadu.
Thanks to the Agency for following the process and making this a cute job that was a pleasure to work on. Client:PT. Rekso Nasional Food Michael Hartono: Marketing and Communication Director Caroline Kurniadjaja: Associate Director Marketing Wili Luiwanto: Assistant Manager
Agency:Leo Burnett Brian Charles Capel: Executive Creative Director Leonardus Bramantya: Associate Creative Director Patricia Wiroreno: Associate Creative Director Yogi Pradana: Group Head Renaldy Arief: Group Head Damar Wijayanti: Copy Writer Willy Asianto: Art Director Indrajeet Mookherjee: Client Service Director Edwina Febrialdy: Account Director Ramadhona Harahap: Account Manager Ivan Eka Putra: Account Executive Eva Ayu Karina: Sr. Broadcast Producer
