Meadow Fresh – Giving Away Sports Gear & Art Equipment

 Grass has never looked better than in our new 30 sec Promo for Publicis Mojo Auckland and regional food company, Goodman Fielder in which NZ dairy-brand, Meadow Fresh gave away over 500k worth of sports gear and art equipment to NZ schools by means of collecting stickers.

Ned Wenlocksupplied all initial illustrations as a design template for the Cirkus Team to show off their skills to create the idea of a “world in the meadow” built by kids.

With Juggler Christian Greet’s animation direction and Daredevil Chris Lyne working his magic on the art/sports stack and liquid. Human Cannonball Romain Borrel, Strongman Scott Wilkinson, Mime Priyan Jayamaha, Firebreather Sandesh Codadhu. Mauricio Ruiz, Dan Harris and Thomas Price all had a hand in 3D modelling, texturing and animating, with Knifethrower Layne Howe getting the special mention of wrangling all that grass! All this produced by our own Hoopdiver Kate Goodwin.
Agency: Publicis Mojo Auckland
Creative Director: Guy Denniston
Account Director: Tobias Grant
Senior Account Manager: Jonathon Bates
Creative Team: Hadleigh Sinclair, Jack Delmonte
Agency Producer: Liz Garneau
Client: Goodman Fielder and Meadow Fresh
Marketing Manager (Fresh Dairy): Kylie Tipene
Brand Manager (Yoghurt): Davinia Yates
Asst. Brand Manager (Meadow Fresh): Kailey Spicer
Category Marketing Manager: Caroline Jones

The animation company where the imagination takes centre stage.