Enormous Mumbai briefed us with a fun character-driven script Branding Reliance’s “tech with heart” Insurance. The company takes prides in it’s smart AI supported, cost effective and smooth 24/7 service, all of which is visually represented in the three spots. We feature the friendly tech-with-heart Brobot to help various distressed people overcome their different life challenges with the power of insurance solutions.
The 2 minute film depicts Health, Car, Small Business and Travel insurance scenarios. With use of extensive 2D and 3D boarding, the Cirkus bunch was able to create a classic cause-and-effect narrative from the accidents all to its consequent and appropriate insurance solution. The 3D animated characters were all designed by Aaron Martinez.
All Characters were designed by Aaron Martinez.
From Style Frame..
Animation Director and Juggler Christian Greet designed simple 3D environments to have the multiple storylines play out enabling the character animators free reign to make this quirky scripts come to life.
To Final Render!
Wrestler James Turnbull created fun 3D assets for the characters like this cute squashed and stretched Volkswagen-like car.
Further reading: https://www.stashmedia.tv/cirkus-sends-brobot-rescue-reliance-insurance/
Animation Direction and layout: Christian Greet 3D Design & Modeling: Aaron Martinez, James Turnbull &Chris Lyne Storyboarding & 2D Animatic: Emma Southey-Ray Rigging: Richard Maegaki & Chris Lyne Animation: Joon Seok Yoon, Shuo (Tim) Liu, Brett Tunnicliff, Bruno Etchepare Rendering & Composting: Christian Greet & James Turnbull Producer: Puteri Raja Ariff
Client: Reliance General Insurance
Agency: Enormous Account management team: Sandeep Patwardhan, Tejashree Hardikar and Akansha Sawant Creative directors: Shubhojit Sengupta and Manna Arnab Music composer: Gaurab Chatterjee and Subhagata Singha (Rivu) Original music: A.R. Rehm