Rexona Teens BFFs – A Fresh Scenting Life

When Lowe Bangkok approached Cirkus in 2013, to create a 3D animated series for Rexona featuring 3 self conscious teenage girls dealing with how they smell, we jumped at the challenge.

3d modelled rexona teenager characters standing, cirkus design

2D Animatic

Fast forward to 2015 when Unilever assigned R/GA Singapore the role to re-purpose the original work by means of creating 4*15 sec animations highlighting the importance of fresh BO! Our team was tasked to take the campaign to the next quality level by means of refining the animation, texturing and rendering.

Please give a big round of applause for the Cirkus team –
Animation Director: Human Cannonball Romain Borrel
Storyboarding and 2D Animatics AND the awesome shower scene: Chan Ghee Leow
Animation Team: Jester Joon Seok Yoon, Puppeteer Henry Bennet, Mauricio Ruiz, Hugo Garcia, Mime Priyan Jayamaha, Glen Christie
3D Modeling: Kurt Adams, James Turnbull
Animation Layout: Katie Naeher, Emma Cartwright, Andrew Butterfield
Compositing: Sandesh Codhadu
Producer: Gypsy Puteri Raja Ariff
Lowe Bangkok Team
Producer: Nigel Kenneally, Lolita Ham
Creative Team: Ricardo Turcios, Maria San Pedro
Account Management: Pancha-aim Vienravee
R/GA Singapore Team
Creative Team: XinTing Cheng, Jinglin Ang
Producers: Grace Liew, Liane Ng, Sami Jaaskelainen, Shirlyn Lam, Denise de Cruz
Account Management: Min Mei Foong