It’s Okay to Reach Out – A Comforting Thought in Singapore Mental Health Campaign

Personification of Stress as a purple monster behind boy in bedroom

Worry, stress, and sadness in the form of furry creatures. 

Cirkus worked with award-winning film production house Freeflow Productions & advertising agency, Prodigious Singapore to produce this touching campaign for mental health awareness that combines live action with 3D animation.
The campaign – live-action directed by Peggy Goh – features three scenes and people plagued by different mental afflictions. The older man is overwhelmed by sadness (personified into a green creature), the female worker is feeling worried (blue creature), and the boy is haunted by stress (purple creature). As they learn to reach out for help, these creatures cower away, overpowered by the courage of these people. 
Cirkus created these creatures in 3D, with the added fur simulations for more realistic renditions of these beings. It was rendered and composited unto the live action plates by the Cirkus team. 
We may feel worried, stressed and sad at times. And when we do, it’s OKAY to reach out to our family, close friends, or even to a healthcare professional for support. Because we’re not alone. #itsokaytoreachout
Sadness green creature following older couple in part
Sadness Key Visual
purple creature stressed in background of boy's bedroom who is on his phone
Stress Key Visual
blue creature in the background of office watching over a worker comforting her colleague
Worry Key Visual

Concept art to final 3d models:

Digital concept of blue character
Digital concept of green character
Digital concept of purple character
3D model and render of furry blue character
3D model and render of furry green character
3D model and render of furry purple character
CIRKUS TEAM
Animation Director: Christian Greet
Storyboarding and design: Amber Edwards
3D Modelling & Texturing: James Turnbull, Phil James, Audee Halim and James Hyun
Rigging: : BFX CGI Ambar Nair, Arpan Biswas Ben Traje, Tapas Basu and Laurent Mercereau
3D Animation: Joon Seok Yoon, Tim Shuo Li, Bruno Etchepare, Amber Edwards
Lighting & Rendering: Christian Greet
Compositing: Christian Greet
Producer: Audee Halim 
LIVE ACTION PRODUCTION: FREEFLOW PRODUCTIONS SINGAPORE
Director: Peggy Goh
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin
DOP: Alan Yap
Art Director: Wyna Koh
Post Production: Freeflow Post
Audio Post: Pitch Audio + Magic 
AGENCY: PRODIGIOUS SINGAPORE
Chief Creative Officer: Jennie Morris
Creative Director: Chong Wei Cong
Creative Director: Claudia Ribeiro
Producer: Audrey Yap
Business Director: Joyce Wong
Snr Account Director: Michelle Tan
Clients: Health Promotion Board SG
 
CLIENT: HEALTH PROMOTION BOARD SINGAPORE