Yili Milk Factory in a Box
Cirkus and Filmate squeeze a milk factory onto a Yili pack.
Filmate and Ogilvy Beijing gave us an interesting challenge – create a realistic 3D milk production pipeline on a single pack of Yili milk.
As the Yili pack needed to be conjured up by real hands, Juggler Christian Greet flew to Shanghai to direct and shoot the hand talent and background plates. We then set out to integrate these live action elements with the 3D animation passes, which included farmland that spilled from the pack onto the breakfast table.
The main obstacle was duration – we had to show all of the above in 15 seconds! To make this work, we needed to design a layout and concept of the meadow that visually made sense in 2D first before delving deep into the 3D modeling. The perfect job for Rubberman Gabriel Romero.
