Chemistry came to us with the brief to design and 3D animate ordinary Kiwis reacting to Pumped taking a stand for drivers everywhere.
When fuelling up at Z and Caltex you get more fuel discounts leaving more money in your pockets and more choices through their Airpoints and Flybuys reward systems, as well as the Pumped app.
In this campaign’s series of 15” TVC and online assets (Social Polls and shorter 6” spots for Facebook and Instagram) Cirkus creates a series of characters promoting the discounts. We 3D modelled various character to capture everyday New Zealanders. See if you can spot them at your nearest petrol station!
Cirkus – Animation Direction & Layout: James Turnbull 2D Design, Storyboarding & 2D Animatic: Emma Southey-Ray 3D Design & Modelling: James Turnbull Rigging: Chris Lyne, Jake Tuck Animation: Joon Seok Yoon, Shuo (Tim) Liu, Brenda Casillas, Mikhail Yuguy Rendering & Composting: Chris Lyne & James Turnbull Producer: Puteri Raja Ariff, Viktoria Fortune
Agency – Chemistry Creative Directors: Pat Murphy and Susan Young Senior Art Director: Greg Wylie Copywriter: Amelia Petrovich Managing Partner: Penny Wolhuter Account Director: Craig Harrison Senior Account Manager: Roshani Mehta Creative Ninja: Paolo Alinea
Client – Z Energy Rodney Wallace, Julie Malcolm, Ellie Trotter, Sarah Wong, Charleen Raju, Zoe Renwick-Kay, Ellie Kelman, Alex Coogan-Reeves
